It's a well-known fact that consumers are becoming increasingly concerned about privacy, and hiding from the masses is an unfortunate necessity for some. But while it may be wise to trade your address for a PO Box when you're mailing packages, there's no need to hide from Google Maps. In fact, there are countless reasons why you should take the plunge and add your business to this global mapping platform.
1. You can set up an online store through Google Maps
Add your location in the shape of a Point Of Interest marker which will enable users browsing nearby areas on Google Maps to access links to products or services available at that location via a 'Place page'. You can also choose to include opening hours, photos, and a link to your website in the 'Description' box. Reach potential customers on their choice of device by showing off your Google Offers coupons and reviews on both the desktop version of Google Maps, as well as the mobile app for Android and iOS devices.
2. You can Guarantee your Company's Visibility
Google Maps is used by more than 1 billion people every month, so adding your business to this platform is a cost-effective way to guarantee your company's visibility online.
3. You can Automate your Business' Social Media Presence
Having a Google Plus profile can be the difference between no visitors and hundreds of visitors every day. Using Google My Business you can quickly and easily create an online profile for your business to attract new customers.
4. You can Control your Online Reputation
Your company's Online Reputation is displayed across Google Maps, as well as search engines such as Yahoo and Bing. This means that when someone looks for directions to your business, they are directed to your location instead of some random website along the way.
5. You can Attract a Potential New Clientele
Google Maps is the second most visited site in the United States, and third most visited in the world, with more than 130 million users every day.
6. You can Reach Customers Worldwide
While it's true that some consumers are becoming more privacy-conscious, many don't recognize that having an address available on Google Maps doesn't mean that they'll receive unwanted mail or visits to their home. Building a business profile on Google maps will allow you to capture more leads while opening up your business to new markets worldwide.
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